Client Challenges

• The client is one of the leading UK based packaged food company
• The client was looking for business expansion opportunities in its newly launched brand of instant noodles
• The client needed support for curating expansion strategy exploring opportunities in APAC market.

Our Method

• Identified competition in the product category, and established value chain across distributors, brands, and organized retailers
• Conducted consumer survey for market assessment, identifying growth potential and consumer consumption behaviour
• Estimated potential market size, comparing top players, and projecting growth across markets
• Designed geographical expansion strategy in consultation with the client

Impact Delivered

• Our detailed research on distributors and channel partners, helped client to develop distribution strategy
• Identifying competition and market potential across segments, aided in quick decision making
• Our experts developed quick go-to-market strategy and reduced response time and cost at client’s end.